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The Founder

Hassan Tlili / The Founder of UGOCOACH

From Educator to Business Coach and Champion of Change

Born in Tunisia and shaped by a rich tapestry of Tunisian, French, English and Swiss, influences, my journey began in a multicultural environment that instilled a deep appreciation for diversity and adaptability. These early experiences sparked my lifelong fascination with understanding people and navigating change across cultures.

My career took root in the UK, where I taught and mentored students from over 30 nationalities at prestigious sixth form boarding schools in Oxford. As an educator and leader, I guided high-achieving students through both academic and personal challenges, addressing issues such as intergenerational communication, motivation, and navigating privilege. This work revealed the transformative power of mentoring, not just in education but in life.

A turning point came when I co-led the creation of an international boarding school in the Swiss Alps, a venture that required blending education, leadership, and operational strategy. This experience deepened my understanding of change management, leadership dynamics, and the human side of organizational success.

Inspired by this journey, I founded Ugocoach to empower leaders, entrepreneurs, and professionals to navigate the complexities of change and growth. Ugocoach reflects my philosophy: true leadership lies in balancing personal transformation with professional success. My coaching goes beyond strategy, helping clients embrace adaptability, cultivate emotional intelligence, and lead with purpose in a rapidly evolving world.

Today, as the founder of Ugocoach, I specialize in working with high-achieving individuals and teams, guiding them through the challenges of leadership and cultural diversity. From classrooms to boardrooms, my mission remains the same: to inspire resilience, unlock potential, and drive meaningful change.

Service Approach and methodology

In a context of constant change, Ugocoach combines evidence-based science and progressive technology. All our solutions are highly practical focused on talent capital with a human centred approach. The programs we offer are tailored to the unique needs of our clients managing and facilitating the phases of organizational design and organizational development. In a VUCA environment. We cover areas of personal change management, Strategy and leadership, offering multiple intelligence solutions while embracing new ways of corporate learning. We draw on extensive research in areas such as change, leadership, strategy, neuro and brain science and corporate learning.

Partners